College Projects

Overview

At Skidmore, I helped rebrand two food industry brands: My Bacon, a plant-based product, and Franklin Square Market, a grocery store. We created advertisements with new taglines that captured a new brand identity.

During my involvement in various marketing projects, I was assigned to different teams where we were given a two-week period to resolve a marketing issue faced by a company. Our main objective was to analyze the company, industry, and consumer trends to identify the marketing problem and suggest a viable solution to create value for the company. Our proposed solution was presented to the executives as a strategy that the company could use to either expand its brand to new audiences or improve communication with existing ones. To better connect with the target audience, we proposed developing new branding materials, including a new tagline, which we believed the company could incorporate into its current marketing strategy.